The Accelerated Mobile Pages Project (AMP) is a Google-run website publishing technology designed as a competitor to Facebook's Instant Articles and includes several other large searches, social and web publishing platforms around the world.
AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.
AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it's compatible across browsers.